Perception
Perception INTRODUCTION Perception can be defined as a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. However,what one perceives can be substantially different from objective reality. Nature and Importance Perception is a process by which individuals organize and interpret as per their sensory immersions in order to give meaning to their environment. It is important to study perceptions in the study of Organization Behaviour, because people’s behaviour is based on their perception of’ what reality is and is not on reality itself. Perception is influenced by many factors. FACTORS INFLUENCING PERCEPTION A number of factors operate to shape and sometimes distort perception. Thesefactors can reside in the perceiver, in the object or target being perceived, situation in the contex...